What is Pay Per Click Search Marketing?

A simple definition of Pay Per Click (PPC) is the placement of an ad on a search engine results page or web page that appears for specified keywords or key phrases. The advertiser pays a pre-determined price (or bid amount) whenever a visitor who lands on that page clicks on the ad you have placed there. That’s why they are termed “pay per click” because you only pay when the visitor clicks on your ad.

* A PPC ad usually consists of a heading, a short summary and the URL which is the landing page you have selected.
* Some PPC search engines strictly control and monitor the title and description you can use in your ad while others are more open to the type of ad you can place.
* In some cases, once you have devised your PPC ad, decided on the amount you are willing to bid and lodged your application with the PPC search engine, your ad will appear within minutes, other PPC search engines may take a couple of days for your ad to appear. So unlike organic SEO, PPC marketing can generally give you immediate results.