How to Set Up A PPC Campaign The important factor that affects your PPC campaign is the amount you intend to spend and your target keyword. Obviously, the larger PPC search engines like Google Adwords, Yahoo! Search Marketing and MSN have the widest coverage, so the cost for bidding on their keywords is going to […]
Posts with the seo tag
Pay Per Click Search Marketing
What is Pay Per Click Search Marketing? A simple definition of Pay Per Click (PPC) is the placement of an ad on a search engine results page or web page that appears for specified keywords or key phrases. The advertiser pays a pre-determined price (or bid amount) whenever a visitor who lands on that page […]
New AdWords updates from Google
This week, Google is rolling out new AdWords updates for advertisers. The changes are fourfold: Google is changing how it calculates quality scores. There will no longer be minimum bid requirements. Recommended first page bids replace minimum bids. Google will provide more transparency into quality scores. These are largely positive developments, though they may create […]
Google AdWords PPC Campaign Basics
The article intend to help the novice , who want to enter internet marketing. To touch the base I would like to mention here that in todays Search Engine Optimisation race , the site owner intend to bring their site higher in Search Engines (eg Google, Yahoo etc) with selected Keywords. It takes time to […]
Search Engine tips for Beginners
Understanding SEO Search Engine Optimization (SEO) is considered as the key for Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. Generally, SEO can be defined as the activity of optimizing Web pages […]