New AdWords updates from Google

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This week, Google is rolling out new AdWords updates for advertisers.

The changes are fourfold:

  1. Google is changing how it calculates quality scores.
  2. There will no longer be minimum bid requirements.
  3. Recommended first page bids replace minimum bids.
  4. Google will provide more transparency into quality scores.

These are largely positive developments, though they may create a few hiccups as this rolls out.


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