Before starting and social media campaign it is necessary to understand the seven principles of a successful social media campaign.

1. Commit
Commit time and resources for the campaign, and attention to doing it well.
2. Set Goals
There should be clarity of goals about what you want to achieve with the campaign
3. Plan your voice
Clearly understand what you want to convey, both content and voice. Decide target audience and engage with them using various tactics. You must know what is being said, how it will be said, and where.
Along with that decide who in the organization is responsible for what piece. A workflow policy guide should be place to guarantee that the work will flow smoothly.
4. Create good content
Content should be meaningful and should add value to the lives of those reading your content. Content should be brief, informative, original, creative, catchy, and fun.
5. Respond to your audience
Reply to those that engage with your content using comment or otherwise. Ultimate success, is creating engagement and buzz.
6. Listen to your audience
You must be in the know about what is being said about you. You must routinely search on each platform for your organization’s name, keywords in your mission, names of individuals speaking for you. You learn things said about you that are great, and others that may not be so great.
7. Excel
Integrate the content that you generate with all of your platforms. Put your videos in your blog posts, share you blog posts in your social media channels, include these social media posts, or blogs, in a response in your email blasts.