How to Set Up A PPC Campaign

How to Set Up A PPC Campaign The important factor that affects your PPC campaign is the amount you intend to spend and your target keyword. Obviously, the larger PPC search engines like Google Adwords, Yahoo! Search Marketing and MSN have the widest coverage, so the cost for bidding on their keywords is going to […]

New AdWords updates from Google

This week, Google is rolling out new AdWords updates for advertisers. The changes are fourfold: Google is changing how it calculates quality scores. There will no longer be minimum bid requirements. Recommended first page bids replace minimum bids. Google will provide more transparency into quality scores. These are largely positive developments, though they may create […]