Search Engine Optimization (SEO) is considered as the key for Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge â€“ at least familiarity with basic HTML.
Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
The important fact about SEO that one should know is that although SEO helps to increase the traffic to oneâ€™s site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent ongoing activity. Sometimes it is enough to do some generic SEO in order to get high in search engines â€“ for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it.
There are various activities performed by Search engines in order to deliver search results â€“ crawling, indexing, processing, calculating relevancy, and retrieving.
True Search Engine Optimization requires several different techniques including coding & content changes along with ongoing SEO Management efforts to truly maximize the potential of a websiteâ€™s organic presence on the Search Engines.
Why do you need Search Engine Optimization Service?
There are major commercial search engines – Yahoo!, MSN, Google available. The basic idea of SEO is to make your siteâ€™s content readable by search engines and put into their databases. This is an incredible opportunities available to websites provided via search – people who want what you have visiting your site. No matter what you are offering through your website, may it be content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organizationâ€™s success. Targeted visitors to a
Website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
Search engine optimization is the most cost-effective form of marketing available
Search Engine optimization will bring more traffic to a website than any other form of advertising
SEO can help you to win new customers and increase your website traffic
SEO can help you to generate more leads for your business.
More facts about SEO
When a Search Engine spiders your website, itâ€™s crucial that all the backend coding of our clients websites is accurate. Non SEO friendly coding can cost the loss ranking on an entire page. Search Engine Optimization industry leaders have always believed in the phrase â€œContent is Kingâ€, and I feel the exact same way. Letâ€™s think about content logically. A Search Engine spider is a robot and is not programmed to interpret something that is not there. In other words, you canâ€™t rank under keywords that the Search Engine canâ€™t read or see.
Dos and Donts for Beginners:
- Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.
- Fill in your tags The two most important tags are Title and Description because thatâ€™s what is displayed on the search results.
- Get other sites to link back to you This is one of the most important of the 100 factors Google considers when ranking sites
- Create a blog and post often. This can help you get links.
- Keyword Stuffing ie Donâ€™t overdo it. In other words, donâ€™t stuff your pages full of keywords.
- Link Farms
- Mirror Sites
- Hidden/Invisible Text Spyware or Adware